National Geographic Kids Media Kit

National Geographic Kids magazine is everything an inquisitive young mind needs. Our mission is to get kids excited about their world. They have so much fun reading our magazine or browsing our website they won’t even realise they're learning!

FREQUENCY: 12 issues per year
CIRCULATION: 25,000 
READERSHIP: Projected 100,000

DEMOGRAPHICS

- Boys and girls aged 6-14 with a core age of 8-12
- Receptive to brands and eager to learn
- Conscious about the environment, different cultures and animals
- 92% of parents read the magazine with their children
- 49% of readers take NG Kids to school or use it for help with their homework

RESEARCH
- 67% go abroad at least once a year
- Buy on average 2.5 books per month
- 95% believe conservation is important to their family
- 87% of parents view digital content on a device other than a laptop

Each month our readers spend:
- 24 hours per month reading books and magazines
- 11 hours per month on the internet
- 24 hours per month watching TV
- 8 hours per month playing video games

ADVERTISING OPPORTUNITIES
- Display advertising
- Advertorials
- Pull-out posters/wallplanners/board games
- Covermounts
- Digital advertising
- Bespoke creative solutions tailored to suit your campaign needs

ADVERTISING RATES
- Single page display: $4,600

- Double page display: $6900
- 
Single page advertorial: $5,900

- DPS advertorial: $8,400
- 
Advertorial column: $2,850
- 
Front gatefold: $7,200 (+ $1,400 production)
- Inserts: $50 CPT
- Outside back cover: $6,500
- Digital rates available on request  


FOR ADVERTISING ENQUIRIES AND RATES PLEASE CONTACT:
Melinda Sharpe
Advertising Manager
Tel: +61 449 896 041
Email: mel@ngkids.com.au

For more information, see the NG KiDS media kit.

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